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When there is nothing to remember bar the stories...


Photographs go beyond capturing mere visuals; they freeze moments infused with emotion, context, and details that allow viewers to construct their own narratives and stories. The untold stories lie in the gaps between what is shown and what the viewer's imagination fills in...


Joolze, an internationally acclaimed photographer with over two decades of experience, has seamlessly blended a lifelong passion for cycling with an innate talent for capturing moments through her lens, whether that be a DSLR, drone or camera phone.

Her journey is not just about capturing moments; it's about telling the compelling stories, one frame at a time.

Her work takes her to the farthest corners of the globe, capturing the essence of cycling in different cultures and landscapes. From the highest mountain peaks to the lowest mud-filled ditches, she has navigated the diverse terrains of cycling with an unwavering enthusiasm. Whether perched on the back of a motorbike, braving windswept and exposed tarmac, or maneuvering through enchanting midge-infested forests along sweet singletracks, Joolze's lens and drone is always focused on capturing the soul of the sport. Her unique perspective goes beyond the sport, her passion for image making is apparent along with an unique inquisitiveness about her subjects and eye for detail. Whether it be a commercial shoot, a charity event, wedding or personal project , she is constantly looking for fresh and creative ways to portray the needs of her clients.

Her time now is spread between photographic shoots and most recently, race commentary. She, along with colleague Hannah Collingridge can be found providing commentary at National Series XC & CX races along with the prestigious 3 Peaks CX and many region races throughout the year.

Clients have included, British Cycling, Cycling UK, Factor Bikes, One Pro Cycling, Endura, Moviestar, Otterbox, Cranked magazine, MBUK, Cycling Plus, MBR, The Guardian, The Telegraph,  Hope, Madison, Cotic, Islabikes, Hot Chillee, Cure Leukaemia, Wahoo to name but a few.

Joolze has a friendly but professional demeanor and is above all,  passionate about all aspects of her work. If you have a project or an idea that you think she may be able to help you with, whether photographic, video, commentary, design or creative writing or please don’t hesitate to get in touch.

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